1. First things first, what's your name and the name of your business?

Just so I can keep track!

2. Can you give a brief overview of your business?

3. What is the meaning or story behind your name?

4. Why did you get into this business?

5. Where do you see yourself in 3 years?

6. Describe your brand in only 1 sentence:

7. If you had to choose 3 words to describe your brand, what would they be?

08. How do you want your brand to make others feel?

09. Who is your dream client or target audience?

(Gender, age, location, income, values)

10. What are your client's biggest problems, needs, and wants?

(conscious and unconscious)

11. Please list 2 or 3 others in your field

What are they doing well?

12. What makes you stand out from others in your field?

(Dig deep here!)

13. Where will your logo primarily be used?

14. Do you have any color-specific preferences or existing brand colors that you want to keep? Do you have any colors you want to stay away from?

15. Name two or three brands that you love, and describe why.

16. What are some websites you love? What do you love about them? Drop the URLs here:

17. Please list 3-5 visual examples of logos or type that you believe are in line with your brand's aesthetics and describe why

This could be a Pinterest link to your mood board

19. Do you have any imagery ideas for your branding?

20. Additional Comments that might help me with your requirements

Brand Direction Form 2