How I work.

✏ A flexible, tailored approach
✏ Collaboration, your way

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What to Expect

I create bespoke branding, websites, and design systems that are shaped around your business with 18 years of experience across diverse industries, I bring a depth of strategic thinking that allows each project to be approached on its own terms. I take the time to understand your audience, goals, and context, then design work that is intentional, distinctive, and built to last.

I adapt my visual language to suit what your brand actually needs. This flexibility allows me to work across a wide range of sectors, tones, and formats while maintaining clarity, craft, and coherence. Each identity, website, or design system I create is:

  • Strategy before style. Every project begins with understanding: your business, audience, and long-term goals. Design decisions are rooted in strategy, not trends, ensuring the work is purposeful, coherent, and built to last.

  • I don’t work from templates or a fixed visual style. With 18 years of experience across branding, print, editorial, apparel, signage and hospitality, I adapt my approach to create branding and design that is uniquely tailored to each client and their needs.

  • I see clients as creative partners. Whether you want to be closely involved or prefer to be guided, the process is collaborative, open, and respectful, resulting in work you feel genuine ownership over.

  • I design with care, attention to detail, and real-world use in mind. The focus is on clarity, quality, and longevity, creating work that grows with your business rather than needing constant reinvention.

My Services

Brand Strategy
Art Direction
Design Consultancy
Logo Design
Textile Design
Print + Editorial Design
Icon Design
Brand Identity
Apparel Design + Production
Website Design
Teaching
Wayfinding + Signage
Social Media Assets
Environmental Graphics

Kind words

  • "Having worked at Nike, GoPro and Microsoft, I’ve still never come across a designer that has the perfect “goldilocks zone” of talent, professionalism and reliability as Becca. Having used her for multiple projects for my own business and clients, I would happily say her approach to the work, thoughtfulness in design and, (crucially!) ability to communicate it, are second to none. I’m always looking for opportunities to work with her again because I know I can guarantee quality in output."

    Alex Hall, Another Brand Consultancy

  • “I can’t thank Becca enough for her flawless orchestration over the creation of my new website and logo. I was becoming unbelievably overwhelmed with a whirlwind of ideas, so stars aligned when Becca was introduced to me as someone who could turn my chaos into design. Becca made everything super simple and exciting as each layer began unfolding unto this beautiful online platform which perfectly showcases every aspect of myself and my business. Becca works with incredible efficiency in the most intuitive way - she knows what you want, usually before you’ve figured that out yourself. I’m excited for the next opportunity we can work together!”

    Jasmine Lux, Lux Studio

  • “I first reached out to Becca with a cosmos of visions and ideas for my branding, none of them really speaking to each other. But from day one, Becca has been such a joy to work with, she pulled all of my fuzzy ideas and made them into something defined, and aligned with my work at its core. The branding package she has created for Apothecary Forager shines through both her passion and the soul of my work. She listens and she cares about the details, she is responsive to every sparkle of imagination and has the patience of an angel. I deeply value her offering to my work as a herbalist. She’s a high vibe talented designer. I cannot recommend Becca enough as she has adding significant value to my work. Second to none.”

    Ruth Weaver, Apothecary Forager

  • “Becca was a total pleasure to work with from start to finish. She really took the time to understand the brand, the vision and the ethos and was incredibly quick and efficient at delivering a wealth of ideas for us to work from. She went beyond designing just a logo and we were able to develop further ideas to grow the brand identity. Always on call and at the end of an email to chat through what we were working on, she really cares about your project.”

    Harriet Baylis, Marazul

  • "Becca was such a gem to work with for our Branding. So professional, understanding and personable! She explained the process beforehand and made it really fun and easy on my end, it all just seemed to flow really naturally and she just ‘got’ what I wanted straight away. We haven’t even launched yet, but have had so many comments and people messaging saying how much they love our branding, just through social media. Well worth the investment! – Thankyou Becca”

    Rebecca Fleming, Pepe Fleming

  • “From the initial meeting to the final handover, Becca was an absolute delight to work with Becca has an incredible talent of transforming a vision into a beautiful brand, getting it spot-on almost instantly. Not only did she deliver the project at stellar speed, her attenion to detail and professionalism was second to none. It’s clear to see that Becca has lovingly honed her craft and is bringing some of the most exciting brands in the Southwest and beyond to life. Becca is now my go-to for all things branding — I can’t stop raving about her to my friends. This stuff is her superpower and she is truly one-of-a-kind!”

    Annie Edney, Vejie Media

  • “Working with Becca has been such a calming, comfortable and concise experience. I felt thoroughly heard throughout the process and the creative developments were intelligent and attentive. Becca is a friendly, professional and kind person who worked hard to create a branding package that spoke for me and my business.”

    Rosie Drake Knight, roake.studio

  • "Finding Becca Allen was a dream come true. And I don’t say that lightly. I was coming off the back of two false starts with other designers & was beginning to loose hope. A friend signposted me to Becca & I’ve never looked back. We had an in depth discussion & by the end of it - not only did I want to be Becca’s friend - I knew she got it. She brought my vision to life AND made it better. Becca is patient, invested & meticulous. She really listened & I felt completely safe in her creative hands. She didn’t make me feel bad about any adjustments I requested & she helped ease my fears when I felt unsure about my decisions. It was basically GREAT. I’ve been a reoccurring client ever since for many years for my website, online courses, flyers & everything in between."

    Lila, Lila Whiting

What is a
Brand Identity?

A brand identity is the visual and emotional language of a business.

It’s not just a logo, colour palette, or typeface, it’s how a brand expresses who it is, what it stands for, and how it wants to be understood. A strong brand identity brings clarity and consistency, while still allowing room to grow and evolve.

At its best, a brand identity is rooted in strategy. It reflects the values, personality, and purpose of the business, speaks clearly to the right audience, and supports real-world use, across digital, print, and physical spaces.

Rather than following trends or relying on templates, a well-crafted brand identity is designed to fit the business it belongs to. It feels authentic, considered, and unmistakably individual.

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